Myer is one of the largest department stores in Australia. Every year they celebrate the Christmas period with a tremendous amount of holiday cheer and are always looking for new and innovative ways to help entertain their audience and boost engagement.
Our friends at Clemenger BBDO had worked with the Aardman Entertainment studio to create Elf, Reindeer, Angel and Mouse to hero in advertising. We were tasked to work with our artists and their artists to create an interactive storybook experience for the tablet and phone.
The southern cross had fallen out of the sky and landed in the back yard of our family home. It was up to Elf and his friends to help restore the star into the sky and save christmas in Australia.
Along the way they encounter challenges in the form of mini games to help progress through the storybook. Drawing challenges, pattern matching and maze paradigms were used to help enable these games.
We needed to stay true to the amazing 3D characters that Aardman had created. This mean that in order to represent them as 2D artwork we had to include a large amount of detail and shading in our illustrations to make them feel life like.
Bronze at the Best Awards. We picked up a bronze at the New Zealand Best awards in the Application category for the app.